The 4Cs | De Beers US (2024)

FAQs

What are the 4 C's of Diamonda? ›

The 4Cs, are the globally accepted standard for assessing the quality of a diamond —color, clarity, cut and carat weight.

Diamond quality

To put it bluntly, the diamonds they sell are less-than-perfect. Their quality standards permit diamonds above an L color, allowing gems with a hint of yellow to slip through their at-first-glance rigorous criteria. Similarly, they sell gems with a second-best 'Very Good' cut grade.

The highest clarity rating for diamonds is Flawless (F). Flawless diamonds have no inclusions or blemishes visible under 10X magnification when examined by a qualified diamond grader.

The routine provides learners with a structure for a text-based discussion built around making connections, asking questions, identifying key ideas, and considering application.

What are learning skills? The 21st century learning skills are often called the 4 C's: critical thinking, creative thinking, communicating, and collaborating. These skills help students learn, and so they are vital to success in school and beyond.

To develop successful members of the global society, education must be based on a framework of the Four C's: communication, collaboration, critical thinking and creative thinking.

Introduction to 4 C in Marketing

It's like a modern upgrade to the traditional 4 P's (product, price, place, and promotion) but with a customer-centric twist. The 4 C in marketing stands for - Customer, Cost, Convenience, and communication.

The 4Cs – One Man's Brainchild

The term 4Cs we know today had its start in the early 1940s, as the brainchild of GIA founder Robert M. Shipley. A former retail jeweler, Shipley was fiercely committed to professionalizing the American jewelry industry.

In 2002, Tiffany established Laurelton Diamonds, the jeweler's rough sourcing arm that is a De Beers sightholder, and a client of Alrosa and Canadian miner Dominion Diamond.

Why is De Beers so expensive? ›

De Beers' marketing strategies from the early 20th century made diamonds appear more desirable (and expensive) than other types of stones. Mining companies with control over diamond supply that allows them to drive up diamond prices to fuel their profits.

Global Sightholder Sales sells around 90 per cent of De Beers Group's rough diamonds, by value, via term contracts to customers known as Sightholders, at events called Sights. These customers are among the world's leading diamantaires and are active in the major diamond centres.

VS2 can range anywhere from only a few cents more per carat to 25% more expensive, depending on the carat weight and the other 4Cs. If the price difference is not exponential, VS1 is usually recommended over VS2. Because of their scarcity, you'll get more value for your money, as the VS1 will appreciate over time.

Tiffany is committed to crafting the most expertly proportioned diamonds. In our workshops, nearly 1,500 of the world's most talented artisans craft diamonds to the highest standards. This precision is what sets Tiffany diamonds apart.

Red diamonds are the most expensive colored diamonds. Currently, only about 20 to 30 exist in the world. These diamonds derive their red shade during the mining formation. The process is uncommon, explaining why red diamonds are rare and extremely small in size.

A good cut will result in a better sparkle. That's why cut is the most important of the 4Cs—if a diamond is poorly cut, no clarity grating, color grading, or carat weight will make up for it. The diamond will look dull and glassy.

VS1 is a high clarity grade with no eye visible inclusions and only small, hard to identify inclusions under 10x magnification. These diamonds represent the top 5% of all gem quality stones and are highly recommended as a blend of value and quality.

The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience to buy and Communication (Lauterborn, 1990). The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness (Jobber and Fahy, 2009).

Diamonds with a VS2 clarity grade offer you the best balance of beauty and affordability. We think they are the best diamond value. Buying a diamond that has a lower clarity grade but still no eye-visible inclusions will leave more money in your budget to buy a larger, more beautifully cut diamond.