Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. If you’re a strategic and creative problem-solver, then a career in marketing could be right for you.
Here are three reasons why you should consider pursuing a degree in marketing:
Marketing is a diverse career choice:
As a marketing student, you’re exposed to a variety of different subject areas and disciplines. For example, marketers need to understand basic business principles as well as elements of psychology to understand consumer behavior. Marketing graduates are able to apply their skills to a variety of different tasks, such as developing advertisem*nts, creating websites, writing content, handling consumer research and/or leading marketing strategy. As a marketing student, you have the opportunity to find the type of marketing career that aligns with your interests and strengths.
Your skills are always in demand:
A degree in marketing ensures that you know how to communicate effectively and think creatively — invaluable skills in today’s job market. In fact, college graduates with strong communication and computer skills have the best career prospects and greater opportunities for career advancement. Marketing students develop critical research, analysis and problem-solving skills that can be applied to marketing careers in sales, advertising, product development and public relations for both companies and agencies.
The future of marketing is digital:
Digital technology is changing the way that we interact with our world, and that includes the way consumers engage with companies and brands. Successful marketers are both analytic and creative since they use data to understand consumer behavior, develop brand strategy and make informed marketing decisions. It’s also important for marketers to understand how to leverage technology to motivate and engage consumers. If you’re a detail-oriented problem solver with a knack for thinking outside the box, then a career in marketing might be the perfect fit for you.
From TV advertisem*nts to billboards to catchy jingles, marketing is all around us. As a marketing student, you’ll learn to develop, visualize and communicate ideas in a way that is not only creative but practical. Even more importantly, a marketing degree opens the door to many diverse career opportunities in a rapidly growing field.
Jason Morgan is the Campus President at the Herzing University - Minneapolis campus. Earlier in his career, Mr. Morgan held executive positions for various Fortune and Global 500 staffing organizations. He holds a Bachelor of Business Administration in marketing from Stephen F. Austin State University and a Master’s in Education with specialization in curriculum and instruction from Concordia University in Portland, Oregon.
* Bureau of Labor Statistics (BLS), U.S. Department of Labor, Occupational Employment and Wage Statistics 2023 / Occupational Outlook Handbook 2022. BLS estimates do not represent entry-level wages and/or salaries. Multiple factors, including prior experience, age, geography market in which you want to work and degree field, will affect career outcomes and earnings. Herzing neither represents that its graduates will earn the average salaries calculated by BLS for a particular job nor guarantees that graduation from its program will result in a job, promotion, salary increase or other career growth.
