8 Reasons Why You Should Pursue A Career In Marketing (2024)

Are you a dedicated professional or a motivated fresher looking to expand your employment horizons? The dynamic finance industry allows you to spread your wings and fly high.

Since businesses are expanding rapidly, there is a surge in demand for finance professionals like Investment Managers, Financial Analysts, Auditors and Accountants, Financial Advisors, Chief Financial Officers, and so on. A career in finance is a lucrative option if you want to be a part of an ever-growing and evolving industry.

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Why Choose a Career in Finance?

1) Opportunity to work in a Dynamic Industry

2) Scope of working in a fast-paced environment

3) Significant growth opportunities

4) Diverse Career Paths

5) Stable Job and Pay Package

6) Lucrative compensations and perks

7) Scope of learning and upskilling

8) Opportunities for Extensive Travel

Conclusion

FAQs

This article answers the burning question: Why choose finance as a career option, and what are its benefits? It also explores the top careers in finance to guide aspirants in their decision-making.

Why Choose a Career in Finance?

The finance industry is expanding rapidly and is among the most forward-thinking sectors.To put things in perspective, the global financial services industry is expected to reach 33,313.5 Billion Dollars in 2026, up from 23,328.7 Billion Dollars in 2021.

Primary drivers of the growth include the increasing adoption of blockchain technology in banking, cryptocurrency use, quick and real-time fund transfers, government reforms, and the widespread use of digital banking services. The banking sector is also rebounding, recording a global revenue growth of USD 345 Billion.

With conditions so favourable, the finance sector is worth giving a shot if you want to accelerate your career. Let’s look at the top reasons for choosing top careers in finance:

1) Opportunity to work in a Dynamic Industry

The highly globalised finance market is constantly moving into new and interesting directions, making the industry more dynamic. With these exciting changes, there are surging demands for finance professionals with suitable skills in valuations, equity, financial modelling, stock market research, Excel and so on. Candidates possessing such skills and qualifications can make a rewarding career in finance.

2) Scope of working in a fast-paced environment

If you love to take up challenges in your job, a career in finance is the ideal choice. The financial industry operates at an incredible speed, with challenges abound. To work in this fast-paced environment, a professional must possess problem-solving abilities and other skills like critical thinking, information processing, creativity and decision-making.

3) Significant growth opportunities

One of the reasons for choosing finance as a career is the ample opportunities for professional growth and development it offers. A career in finance comes with clear progression routes. This industry has endless growth opportunities and the scope increases with experience. The scope is massive whether you work in investment banking, accounting, law, marketing or any other sector.

4) Diverse Career Paths

The greatest advantage of a finance career is that you will not stagnate in a single position. With a finance degree, you can explore the top careers in finance, from investment and retail banking to financial law, financial services, and more.

There are varied career paths for people with different interest areas. For instance, if you have an analytical and problem-solving mind with excellent communication skills, then you could be perfect for the role of a Purchasing Administrator, Accounts Manager, Research Analyst, Insurance Broker, or Financial Service Advisor.

5) Stable Job and Pay Package

One of the main reasons why candidates choose finance is that this industry offers stable career choices in accounting, auditing, taxation, investment banking, etc. As a continuously evolving industry, the types and numbers of job opportunities keep increasing. When it comes to stability, there is no better alternative than finance jobs. With steady progression routes and a healthy pay package, a career in finance is secure.

6) Lucrative compensations and perks

A career in commerceentails lucrative compensation and other promotion opportunities. Apart from these, there are perks for professionals in the form of insurance coverage, private healthcare, dining membership, discounted travel, gym membership, and so on. To avail of the perks and bonuses, candidates often need to work for long hours or even during the weekends.

7) Scope of learning and upskilling

Constant innovation is the key to a successful career in finance. Candidates can learn and implement new technologies like cloud banking, blockchain, embedded finance, robotic process automation (RPA), artificial intelligence, machine learning and other methodologies in their work to deliver better results.

You can also choose from various fintech courses or finance specialisations like international finance, investments, risk management, financial statement analysis and cash flow performance to upgrade your skills. Some technical skills that prove effective in finance include computing ability, quantitative analysis, finance market forecasting techniques, etc.

8) Opportunities for Extensive Travel

A career in finance offers abundant opportunities to travel. If you work in the financial department of any business organisation with branches in several countries, you might need to travel to these locations for work. Many organisations also send their finance trainees to such locations for better exposure.

Conclusion

Lucrative compensation, job stability, intellectual challenges, and room for growth make finance an attractive and ever-evolving field for ambitious individuals looking to build a successful and impactful career. With various designations and job roles in the finance industry, candidates can choose the one that suits them best.

In addition to the range of job roles available, the finance industry offers opportunities for continuous learning and skill development. As financial regulations, market dynamics, and technologies evolve, finance professionals must stay updated to remain competitive and make informed decisions for their clients or organisations.

The WallStreet School India offers courses like MS Excel for Finance, Financial Modelling and Valuations and prep programmes for certifications like ACCA, CMA, CPA, CFA, FRM and CIMA. You can also explore some short term finance courses available to understand which career option is most suited to your goals. With the best-in-class trainers, quality learning methodology, and 100% placement assistance, the platform is a coveted choice for aspirants looking to make a rewarding career in finance.

FAQs

  • Is it worth choosing a career in finance?

Choosing a career in finance is an excellent option for the various benefits this industry offers like growth opportunities, reasonable remuneration, additional perks, job stability, scope of travelling etc.

  • What are the job roles in the finance industry?

Some of the most popular and common job roles in the finance industry are:

  1. Auditor and Accountant
  2. Financial Analyst
  3. Financial Controller and Manager
  4. Chief Financial Officer
  5. Portfolio Manager
  6. Financial Advisor
  7. Quantitative Analyst
  • In which sectors can job aspirants make top careers in finance?

Aspirants can explore sectors like Corporate Finance, Public Accounting, Investment Banking, Risk Management, Portfolio Management, Commercial Banking and Financial Planning to build a rewarding finance career.

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8 Reasons Why You Should Pursue A Career In Marketing (2024)

FAQs

8 Reasons Why You Should Pursue A Career In Marketing? ›

I feel like a marketing role would allow me to use my creative side in a professional capacity. The thing that most interests me about a career in marketing is the need to constantly innovate. Technology and customer trends change all the time.

Why do you want to pursue a career in marketing answer? ›

I feel like a marketing role would allow me to use my creative side in a professional capacity. The thing that most interests me about a career in marketing is the need to constantly innovate. Technology and customer trends change all the time.

Why should I choose marketing as a career? ›

Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. If you're a strategic and creative problem-solver, then a career in marketing could be right for you.

Why do I want to go into marketing? ›

Exciting and Dynamic Work Environment

Marketing positions are highly sought after in today's job market due to their exciting dynamics and extensive career prospects. College graduates are increasingly drawn to marketing for its fast-paced environment and creative opportunities.

Why pursue a major in marketing? ›

Many Job Opportunities

From sales and brand management to advertising, marketing allows for a multitude of career paths. Earning a marketing degree can open doors to various job opportunities that a more specialized degree might not.

What are the 7 Ps of marketing? ›

The 7Ps of marketing are product, price, place, promotion, people, process and physical evidence. This post and more is contained within our CIM ebook, 7Ps: a brief summary of marketing and how it works.

Why are you interested in marketing and sales? ›

Why do you want to work in sales? Answer: "I believe that sales is the backbone of any successful business. It allows me to interact with people, understand their needs, and provide solutions. I am motivated by the challenge of meeting targets and building relationships with customers.

How do you know if marketing is for you? ›

Although successful marketing professionals come from different backgrounds there are some personality qualities they tend to have in common; you need to be creative and self-motivated, you have to be able to work well in a team environment, very detail oriented, a planner but also open to last minute changes, you need ...

Which skill is best for marketing? ›

In marketing, six workplace skills are important to develop and sharpen throughout your career.
  1. Creativity. ...
  2. Research. ...
  3. Listening. ...
  4. Communication. ...
  5. Analytical and critical thinking. ...
  6. Collaboration.
Nov 29, 2023

Is marketing a good career for the future? ›

Is marketing a good career for the future? Marketing is a career with a lot of future growth. According to the U.S. Bureau of Labor Statistics, advertising, promotions and marketing managers should experience a career growth of at about 6% over the next decade.

What's want in marketing? ›

"Wants" are a step ahead of needs Wants aren't essential for humans to survive, but it's associated with needsSimply put, A want is a product desired by a customer that is not required for us to survive. So, want is the complete opposite of need, which is essential for our survival.

How is marketing as a career? ›

A marketing career is a great way to use your creativity to promote a company's brand and attract new customers. If you pursue a marketing career, you can work on a collaborative team that develops innovative solutions to common industry challenges and brainstorms unique product campaigns.

What are marketing benefits? ›

Increased Visibility: Effective marketing efforts increase the visibility of your products or services, making them known to a larger audience. Brand Recognition: Marketing helps in building a strong brand identity, making your offerings easily recognizable and memorable to customers.

Why do you want to study marketing essay? ›

Marketing Will Always Be In Demand. Another reason why you might want to study marketing is that it is one of the most in-demand skills and it will be in demand in the future as well. Those who study marketing develop a diverse set of skills including critical research, analysis, and problem-solving skills.

How does marketing provide value? ›

It lets them know who you are and what your business has to offer. Through marketing, potential customers are able to gather information about a business and make an informed purchasing decision. With effective marketing, those customers will choose your business for their needs.

What to say in an interview for marketing? ›

Tell the story of your career from where you started, to where you are, to where you're going. Talk about career highlights and how they've prepared you to move forward. Share your career vision, and end by offering where you think this company and, more particularly, this role fits in.

Why are you interested in this position? ›

Why are you interested in the position answer? I am interested in this position because it aligns perfectly with my skills, experiences, and career aspirations. I am excited about the opportunity to contribute my expertise to [Company Name] and make a meaningful impact in [specific area or industry].

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