When selecting an online home for yourself or your organization, be thoughtful about the domain name you select—both in front of and after the ‘dot.’ The right combination can be an asset, both bringing value to your mission and positively conveying a strong purpose for the people or entities it represents. Don’t forget that those last three letters can serve as a powerful signal that your site serves a greater good—rather than just a bottom line.
Below are a few reasons why you or your organization can benefit by choosing .ORG:
- 30 year legacy as a well-recognized and trustworthy top-level domain (TLD).
.ORG has earned a trusted reputation as a place where great things happen online. As one of the original generic top-level domains (gTLDs), .ORG has powered millions of voices and inspirations around the world for more than 30 years. It’s one of the most popular domains available with a reputation for representing individuals and groups who are inspired to connect with others by sharing their passion and interests online. With its reputation as a trusted source where diverse ideas can thrive and purpose-driven people and organizations can connect, aligning with.org can be a smart business decision.
- .ORG is open for everyone to share their ideas and connect with others.
Contrary to the common misperception that .ORG is only for non-profits, the .ORG domain is open to everyone. The .ORG community comprises many different types of organizations and individuals across a wide range of industries and interests, including social good businesses, professional associations, civic groups, non-profits, clubs, families, individuals—all diverse in their purposes but sharing the same desire to bring their inspirations to life.
- .ORG is dedicated to online security, reliability, and quality.
.ORG has always put priority on the safety and security of the domain. As the first gTLD to offer full Domain Name System Security Extensions (DNSSEC) deployment, .ORG increased online protection for .ORG users and Internet Service Providers. Public Interest Registry (PIR), the non-profit organization that manages .ORG not only ensures a secured technical operation for the domain, but also actively promotes education and addresses critical topics, like HTTPS and data breach prevention, that could affect online safety. PIR continuously collaborates with industry partners to maintain the highest standards in policies, practices, and technologies for .ORG users. Every day PIR vigilantly monitors registrations for anti-abuse purposes with the aim of keeping .ORG and its other extensions the trusted spaces they are today.
- .ORG supports a greater cause.
.ORG is managed by the non-profit Public Interest Registry (PIR), an organization whose mission is to support its parent non-profit the Internet Society (ISOC). As part of its charter, PIR supports ISOC’s efforts to ensure the open development, evolution, and use of the internet for the benefit of people throughout the world. More than 50 percent of the proceeds from each .ORG domain registration contributes to keeping the internet open, free, and accessible to all. There are many reasons to choose a .ORG, but your organization can feel proud that your online presence is supporting efforts to expand Internet access and helping to make the Internet a better place for all.
