What Is a Triggering Term? (2024)

  • What To Do About Bad Credit

ByJacqueline DeMarco

Updated on April 11, 2022

Reviewed by

Ebony J. Howard

What Is a Triggering Term? (1)

Reviewed byEbony J. Howard

Ebony Howard is a certified public accountant and a QuickBooks ProAdvisor tax expert. She has been in the accounting, audit, and tax profession for more than 13 years, working with individuals and a variety of companies in the health care, banking, and accounting industries.

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In This Article

  • Definition and Examples of Triggering Terms
  • How Triggering Terms Work
  • What Triggering Terms Mean for You

What Is a Triggering Term? (2)

Definition

A triggering term is a word or phrase that legally requires one or more disclosures when used in advertising. Triggering terms are defined by the Truth in Lending Act (TILA) and are designed to protect consumers from predatory lending practices.

Key Takeaways

  • Triggering terms are words or phrases that require disclosures when used in advertising.
  • Requirements for triggering terms vary depending on the product being advertised.
  • Triggering terms are required by the Truth in Lending Act (TILA).

Definition and Examples of Triggering Terms

Triggering terms are words or phrases that must be accompanied by a disclosure when they’re used in advertising. These disclosures are mandated by the TILA, which is designed to protect consumers from inaccurate and unfair credit billing and credit card practices.

For example, when advertising closed-end credit products such as mortgages or auto loans, lenders are required by Subpart C of the TILA to include disclosures when they mention the following triggering terms:

  • The amount or percentage of any down payment: For example, “20% down” or “70% financing.”
  • The number of payments: For example, “monthly payments of less than $100,” “pay just 15% each month,” or “$12 per month.”
  • The period of repayment: For example, “10 years to pay off,” “24 months to pay down,” or “5-year loans available.”
  • The amount of any payment: For example, “you’ll make just 24 small payments” or “36 monthly payments and you’re all paid up.”
  • The amount of any finance charge: For example, “financing costs less than $500,” “less than $200 interest,” or “$250 financing.”

Open-end credit products such as HELOCs are covered by Subpart B of the TILA, which details triggering terms like:

  • Statements regarding when a finance charge begins to accrue
  • An explanation of any time period when an outstanding balance is allowed to be repaid without the borrower incurring a finance charge
  • APR or any other periodic rate
  • Any explanation of how the balance is determined
  • Finance charges that may be imposed
  • Any explanation of how any finance charge is determined

Note

Both affirmative (“12% APR”) and negative (“no interest for three months”) references to triggering terms for open-end credit products like HELOCs require disclosures.

How Triggering Terms Work

How triggering terms work depends on the specific products they are regulating; but generally, if one of these terms is used in an advertisem*nt, the provider must also include one or more mandatory disclosures. The TILA requires these disclosures be “clear and conspicuous” so unscrupulous lenders can’t try to hide them or use confusing language.

For example, if a lender uses one or more of the triggering terms listed above in an advertisem*nt for a mortgage, the ad must also include:

  • The amount or percentage of the down payment.
  • The full terms of the repayment over the loan’s term, including any required balloon payment.
  • The loan’s annual percentage rate (using those specific words) as well as whether that rate may increase during the term.

However, disclosures aren’t required when lenders use phrases that aren’t defined as triggering terms for closed-end credit products, such as:

  • No down payment
  • 10% APR
  • Rate loans are available
  • Easy monthly payments
  • Loans available at 10% below our standard APR
  • Low down payments
  • Pay each week
  • There are terms to fit your budget
  • Financing is available

What Triggering Terms Mean for You

Triggering terms exist to protect consumers and make it easier to comparison shop for loans and mortgages.

Note

If you come across a lender that uses triggering terms without also including the legally required disclosures, be wary.

Triggering terms can make it easier to understand key elements of a loan, such as the repayment terms and whether the APR is variable or fixed. Fully reading and understanding the disclosures can help you see how much borrowing that money will actually cost you in the long run, so you can choose a credit product that fits your needs. Skipping the disclosures might mean you wind up spending more than you had planned on interest and fees.

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Sources

The Balance uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy.

  1. Consumer Financial Protection Bureau. "§ 1026.24 Advertising." See "(d) Advertisem*nt of Terms That Require Additional Disclosures." Accessed Aug. 19, 2021.

  2. Consumer Financial Protection Bureau. "§ 1026.16 Advertising," see "(b) Advertisem*nt of Terms that Require Additional Disclosures.." Accessed Aug. 19, 2021.

  3. Consumer Financial Protection Bureau. "§ 1026.24 Advertising." See "(b) Clear and Conspicuous Standard."Accessed Aug. 19, 2021.

  4. Nebraska Real Estate Commission. "Truth in Lending and Advertising—How to Advertise Credit." Accessed Aug. 19, 2021.

What Is a Triggering Term? (2024)

FAQs

What Is a Triggering Term? ›

A triggering term (or trigger term) is a word or phrase that, when used in advertising, requires the advertiser to provide additional disclosures. Triggering terms are intended to help consumers compare credit, leasing, and other offers on a fair and equal basis and are regulated under federal law.

What are examples of triggering terms? ›

The triggering terms are:
  • The amount of the down payment, expressed either as a percentage or as a dollar amount. ...
  • The amount of any payment expressed either as a percentage or as a dollar amount. ...
  • The number of payments. ...
  • The period of repayment (the total time required to repay). ...
  • The amount of any finance charge.

What are trigger terms under regulation Z? ›

Triggering terms need not be stated explicitly; additional disclosures are still required if the term may be readily determined from the advertisem*nt. For example, if the advertisem*nt says “80 percent financing available,” the statement is indicating a 20 percent down payment is required (a triggering term).

What is a triggering term in real estate? ›

Trigger terms are words or phrases, whether positively or negatively mentioned (e.g., “no annual fee”), that prompt additional regulatory disclosures in the headline, subhead, and/or disclosure of the advertisem*nt to clarify the credit costs and terms that are being promoted.

What is a triggering term in TILA? ›

A triggering term is a word or phrase that legally requires one or more disclosures when used in advertising. Triggering terms are defined by the Truth in Lending Act (TILA) and are designed to protect consumers from predatory lending practices.

What are trigger words in psychology? ›

Nobody thought it was a bit off? Trigger words and phrases are those that cause a listener to feel strong emotions because of previous experiences.

Why are words triggering? ›

They “trigger” an emotional response from an audience, heightening engagement. These persuasive words hook the readers' attention, guiding them towards feeling empathy, rising to a call for action, or sparking curiosity to read on.

Which of the following is a triggering term? ›

The following are trigger terms: the amount or percentage of any down payment, the payment period, the monthly payment, and the amount of the finance charge.

Which of the following is not a trigger term? ›

Expert-Verified Answer

The only term that is not a 'trigger term' according to Regulation Z is the APR. Trigger terms in Regulation Z are those that could potentially cause misunderstanding about the cost of credit, including downpayment amount, number of payments or repayment period, and finance charge amount.

Which is not a trigger term under TILA? ›

Final answer: The trigger terms under Regulation Z, part of the Truth in Lending Act, include references to the down payment, number of installments, period of repayment, and the finance charge. Among the options, 'Purchase Price' is NOT a trigger term.

Is assumable mortgage a triggering term? ›

Many mortgages include a due-on-sale clause, which gives the lender the right to demand full repayment of the loan if the property is sold or transferred to a new owner. However, assumable mortgages specifically allow for the transfer of the mortgage to a new borrower without triggering the due-on-sale clause.

Is no annual fee a triggering term? ›

Triggering terms.

Negative as well as affirmative references trigger the requirement for additional information. For example, if a creditor states no interest or no annual membership fee in an advertisem*nt, additional information must be provided. Other examples of terms that trigger additional disclosures are: i.

What is the penalty for violating reg. Z? ›

Can You Afford To Pay Penalties For Non-Compliance?
Federal Law or RulePenalty Amount for Non-Compliance
The Truth in Lending Act (Regulation Z)Criminal liability for willful and knowing violation is a maximum fine of $5,000 and/or maximum imprisonment of one year
18 more rows

What is a trigger in financial terms? ›

Triggers in the context of investing are market or investment-related occurrences that may cause the system or the investor to take a certain action.

What is the TILA final rule? ›

Truth in Lending (Regulation Z) Threshold Adjustments

This final rule increases the dollar threshold for certain exempt consumer credit transactions under Regulation Z from $61,000 to $66,400, effective January 1, 2023. • Rulemaking. • Truth in Lending Act (TILA)

What is mortgage triggering rate? ›

A trigger rate, identified in your variable mortgage fine print, is the rate reached (as a result of prime rate increases) where your fixed payment is only paying interest with nothing going towards the mortgage principal. Any interest not covered is being added to your mortgage balance.

What are some triggering factors? ›

Common triggers may include reading or watching something that reminds you of a traumatic event and causes emotional distress. Phrases, odors, or sounds can also be triggers.

What topics can be triggering? ›

While it is impossible to account for all potential triggers, which could include smells or sounds that recall a past trauma, some of the most common triggers include representations of sexual violence, oppressive language, gunshots, and representations of self-harm.

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