Nkugwa Mark
Chemical and process engineer, Software engineer Full Stack @ALX, Certified Professional Data Scientist , Certified Associate Data Analyst, Certified Associate Data engineer and at Microsoft for Startups Founders Hub
Published Dec 27, 2022
The rule of 5 in marketing is a general guideline that suggests that a company should aim to have at least five unique points of contact with a potential customer before they are likely to make a purchase. These points of contact can include things like email newsletters, social media posts, advertisem*nts, and in-person interactions. The idea behind the rule of 5 is that it takes multiple touchpoints to build trust and establish a relationship with a potential customer and that by reaching out to them multiple times, a company can increase the chances of making a sale.
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The rule of 5 is based on the idea that people are more likely to make a purchase if they feel familiar with a company and its products or services. By reaching out to potential customers through various channels, a company can help to build familiarity and trust, which can ultimately lead to increased sales.
It's worth noting that the rule of 5 is just a general guideline and may not apply to all businesses or marketing situations. The actual number of points of contact that are needed to make a sale will depend on a variety of factors, including the characteristics of the target audience, the complexity of the product or service being sold, and the competition in the market.
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